Traditional wisdom for entrepreneurs often dictates that market size is a significant factor to consider when starting a new business – the larger the market, the better. However, this thinking could dissuade well-qualified candidates from starting a new business in a niche market where they may find to the contrary that the profits are just as lucrative as in the big markets, if not greater. This line of thinking regarding niche markets certainly holds true for the industrial equipment rental franchise space. As an industry leader, PIRTEK USA can help franchisees gain a strong foothold in a niche market that goes largely unnoticed by many entrepreneurs seeking a franchise opportunity.
The brand recognition we have built with PIRTEK USA over our several decades of business has served us well in making us a trusted name in a niche market. Similarly, much of that time has been spent on developing training and valuable resources and guidance to ensure each franchisee that joins our brand family can match the standards that clients have come to expect of our work and attention to customer service. As a result, these efforts have yielded an opportunity full of potential for many of our franchise owners. This may be surprising to those thinking it may not be possible in a niche market like the hydraulic and industrial hose maintenance and replacement industry.
Enter and Dominate the Market Quickly
A hydraulic or industrial hose is indeed a very specific piece of equipment for a business to specialize in servicing. However, hydraulic and industrial hoses are essential to the wide range of industrial equipment that utilizes and depends on them – making them highly valuable to the workers and business leaders operating these machines. When a hydraulic hose fails or otherwise requires a skilled professional’s attention, customers can find it difficult to identify an organization that can efficiently replace it in this niche market.
As a PIRTEK USA franchisee, you will have the ability to maintain and replace hydraulic and industrial hoses in a timely fashion. Potential customers will value this quick turnaround to help keep their machines that use hydraulics in operation. With the costly nature of hydraulics and their critical role in your customers’ businesses, they are often willing to pay top dollar for proper maintenance and replacement services that we offer at PIRTEK USA. These factors combine to make the niche market more profitable and attractive than it appears on first inspection.
Why PIRTEK USA?
Opening a PIRTEK USA franchise offers multiple advantages that other avenues to entering this niche market often do not. Unlike other opportunities in our field, PIRTEK does not require previous experience in hydraulics. Our comprehensive training gets you up to speed on the industry, niche market, client profiles, and more. Our extensive training ensures you have the technical knowledge clients expect when you open your business. And with a line of support that extends beyond your PIRTEK location’s grand opening, we can help you with the questions and challenges your business may face down the road.
Don’t let the niche market fool you – opening a hydraulic and industrial hose service franchise with PIRTEK USA will allow you to reap the many benefits you could find in a “big market.”
Contact us today to realize the potential of a market that is “niche” in name only!
Blake Laney
Franchise Development Manager
Blake Laney is experienced in franchise development and currently works as the Franchise Development Manager at PIRTEK USA. He has been with PIRTEK for over four years and has been dedicated and committed to the company’s growth throughout his tenure.
