At PIRTEK, we take incredible pride in being part of the franchise community. Our corporate team enjoys talking shop with other franchisors to get a better understanding of what they’re seeing and how it may affect the hydraulic franchise industry. A lot of the trends that we thought would dominate 2020 have changed since the emergence and effects of COVID-19. We want to give you some insight into what opening a hydraulic franchise entails, and some trends you should be aware of.
Technology for Safety and Convenience
Due to current limitations, conferences and tradeshows that would normally be held at large, open-space venues have been forced to go digital. Initially, this seemed like a quick adjustment to meet needs until we could return to normal; however, it looks like this trend may be here to stay. At PIRTEK, we took part in the International Franchise Expo (IFE) in May, which was the IFE’s first-ever virtual event. Leaders in the franchise industry believe that the convenience of simply turning on your laptop to network with movers and shakers might beat the traditional way of doing things. Many franchise brands have even switched to virtual discovery days to educate potential franchisees. This is just one smart way the franchise industry has adapted over the past few months, in response to the limitations COVID-19 has placed on so many of us.
Growth in Multi-Unit Interest
One trend that franchise experts are starting to notice is the popularity of multi-unit investments. Rather than make one smaller franchise purchase, more franchisees have seen the benefits of a broader investment. This trend started a few years ago but is continuing to grow as time goes on. Since 2015, more than half of all franchisees located in the United States have been multi-unit owners. PIRTEK makes entering the hydraulic franchise industry an opportunity for a broader range of investors thanks to our tiered investment structure. Our investors can gradually scale their business and build a foundation before jumping into a larger investment.
Importance of Marketing
You may think that marketing and social media aren’t priorities for a B2B brand, but at PIRTEK, we know the importance of consumer awareness. Now more than ever, marketing is essential for establishing confidence in buyers and business owners who need your service. When you open a hydraulic franchise with PIRTEK, we help you reach out to the best possible customer through targeted marketing strategies. We speak to your best customers and help them understand how your team can help support them in their times of need. PIRTEK is established as a top repair company in the hydraulic franchise industry, a reputation our franchisees directly benefit from.
If you’d like to learn more about opening a hydraulic franchise, let’s talk PIRTEK! Get in touch with us today so we can share more information with you about our unique opportunity.